Ojective
Build insight foundation for a localised HORECA sales toolkit
Key Focus
- Identify high-potential tea consumption moments
- Map service rituals across HORECA segments
- Capture B2B buyer/consumer insights
- Define local playbook
What We Did
- Stakeholder interviews & site visits
- UAE-wide consumer survey
- Segment mapping & brand audit
- Proposed toolkits & agency brief
Outcome
- Clear segment focus (hotels, upper casual, premium cafés)
- Consumer-anchored concept and playbook
- Plug-and-play activation tools
- Toolkit adaptable across HORECA tiers
