Ojective
Evaluate feasibility and define adoption roadmap for Bag-in-Box technology in the GCC HORECA sector
Key Focus
- Dairy (milk, cream, yoghurt)
- Juices (staff canteens, mid-tier hotels)
- Condiments (batch sauces)
- Coffee chains & catering as priority segments
What We Did
- Conducted 13+ stakeholder interviews & field visits across HORECA and manufacturers
- Built quantification model to size cost, waste and labour savings
- Identified priority use cases & pilot partners
- Defined barriers, enablers and go-to-market adoption framework
Outcome
- Confirmed strong commercial potential in priority segments
- Quantified clear cost, waste and labour savings
- Launched pilots to build proof and case studies
- Established roadmap for scalable market adoption
